Dr. S. R. Lasker Library Online Catalogue

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Contemporary advertising / William F. Arens.

by Arens, William F.

Series: The McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill Irwin, c2002Online access: Worldcat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 659.1 ARC 2002, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 ARC 2002.

Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

by Arens, William F | Bovée, Courtland L.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Burr Ridge, Ill. : Irwin, c1994Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 659.1 ARC 1994, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 ARC 1994. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

Advertising; mass communication in marketing [by] James E. Littlefield [and] C. A. Kirkpatrick.

by Littlefield, James E | Kirkpatrick, Charles Atkinson [joint author.].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston, Houghton Mifflin [1970]Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 LIA 1970.

Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette, 1924-.

Series: Entrepreneur magazine small business seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : John Wiley, c1996Online access: Table of Contents | Contributor biographical information | Publisher description | WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 4 SME 1996, ...

Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : Irwin, c1995Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 659.1 BEI. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 659.1 BEI 1995, ...

The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets / Robert W. Bly.

by Bly, Robert W | Bly, Robert W. Create the perfect sales piece.

Series: Wiley small business editionsMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : Wiley, c1994Online access: Contributor biographical information | Publisher description | Table of Contents | WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (2)Call number: 659.133 BLP 1994, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 659.133 BLP 1994, ...

Standard directory of advertising agencies, July 1996 /

by National Register Pub.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Language: English Publication details: New Jersey : National Register Publishing, 1996Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1025 STA 1996.

The discourse of advertising / Guy Cook.

by Cook, Guy (Guy W. D.).

Series: The Interface seriesEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London ; New York : Routledge, c2001Online access: WorldCat details | Ebook Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (5)Call number: 659.1014 COD 2001, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1014 COD 2001. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1014 COD 2001.

The language of advertising : written texts / Angela Goddard.

by Goddard, Angela, 1954-.

Series: Intertext (London, England)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London : Routledge, c2002Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 659.1 GOL 2002, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 GOL 2002. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill, c2004Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (8)Call number: 659.1 BEA 2004, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (3)Call number: 659.1 BEA 2004, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1 BEA 2004. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947- | Ries, Al. Positioning.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1996Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 659.1 TRN 1996, ...

Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka.

by Tanaka, Keiko.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London ; New York : Routledge, 1994Online access: Publisher description | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (2)Call number: 659.1014 TAA, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1014 TAA 1994. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1014 TAA 1994.

Advertising innovative media options /

by Suresh, K.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Hyderabad : ICFAI University Press, 2006Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.19 ADV 2006.

The language of advertising / Torben Vestergaard and Kim Schrøder.

by Vestergaard, Torben, 1943- | Schrøder, Kim.

Series: Language in society (Oxford, England)Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Oxford [Oxfordshire] ; New York, NY, USA : B. Blackwell, 1985Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1014 VEL 1985.

Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (5)Call number: 659.1 TEE, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 TEE.

Advertising and promotion : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London; New Delhi : SAGE, 2005Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (5)Call number: 659.1 HAA 2005, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 HAA 2005. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1 HAA 2005.

Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.

by Halve, Anand Bhaskar, 1955-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005Online access: Table of contents only | Publisher description | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (2)Call number: 659.1 HAP, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 659.1 HAP, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1 HAP 2005. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

Principles of advertising : a global perspective /

by Lee, Monle | Johnson, Carla.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: ENG Publication details: New Delhi : Viva Books, 2007Online access: E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 659.1 LEP. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 LEP 2007. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1 LEP 2007.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani.

by Belch,E. George | Belch, A. Michael | Purani, Keyoor.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : McGraw Hill, 2013Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 BEA 2013.

The commodity culture of Victorian England : advertising and spectacle, 1851-1914 / Thomas Richards.

by Richards, Thomas, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Stanford, Calif. : Stanford University Press, 1990Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.10941 RIC 1990.

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