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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani.

By: Belch,E. GeorgeContributor(s): Belch, A. Michael | Purani, KeyoorMaterial type: TextTextLanguage: English Publication details: New Delhi : McGraw Hill, 2013. Edition: 9th edDescription: xliii, 1016 p. : ill. ; 25 cmISBN: 9781259026850; 125902685XSubject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 659.1 BEA 2013 (Browse shelf(Opens below)) C-1 Not For Loan 7408
Total holds: 0

Includes index.

BA

Saifun Momota

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