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The discourse of advertising / Guy Cook.

By: Cook, Guy (Guy W. D.)Material type: TextTextLanguage: English Series: The Interface seriesPublication details: London ; New York : Routledge, c2001. Edition: 2nd edDescription: xii, 256 p. : ill. ; 25 cmISBN: 0415234549 (hbk); 0415234557 (pbk.); 9780415234542 Subject(s): Discourse analysis | Advertising -- LanguageDDC classification: 659.1014 LOC classification: P302 | .C625 2001Online resources: WorldCat details | Ebook Fulltext
Contents:
TOC 1. Introduction: the genre of the advertisement -- Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage -- Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text -- Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement.
Summary: Summary: "The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book Dr. S. R. Lasker Library, EWU
E-book 		Non-fiction 659.1014 COD 2001 (Browse shelf(Opens below)) Not for loan
Text Text Dr. S. R. Lasker Library, EWU
659.1014 COD (Browse shelf(Opens below)) C-1 Available 3521-13044
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 659.1014 COD 2001 (Browse shelf(Opens below)) C-2 Not For Loan 13045
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 659.1014 COD 2001 (Browse shelf(Opens below)) C-3 Available 13046
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 659.1014 COD 2001 (Browse shelf(Opens below)) C-4 Available 19252
Text Text Dr. S. R. Lasker Library, EWU
659.1014 COD (Browse shelf(Opens below)) C-5 Available 3521-19253
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 659.1014 COD 2001 (Browse shelf(Opens below)) C-6 Available 19254
Total holds: 0

Includes bibliographical references and index.

TOC 1. Introduction: the genre of the advertisement --
Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --
Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --
Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement.

Summary:
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".

English

Saifun Momota

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