Dr. S. R. Lasker Library Online Catalogue

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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextLanguage: English Series: Irwin series in marketingPublication details: Chicago : Irwin, c1995. Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.) ; 29 cmISBN: 0256136963; 0256136971 (international students ed.); 9780256136968Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 1995Online resources: WorldCat details
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
659.1 BEI (Browse shelf(Opens below)) 0 Available 2739-7409
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 659.1 BEI 1995 (Browse shelf(Opens below)) C-1 Not For Loan 7406
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 659.1 BEI 1995 (Browse shelf(Opens below)) C-2 Not For Loan 7407
Total holds: 0

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references and indexes.

BA

Saifun Momota

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