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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Material type:
TextLanguage: English Publication details: Thousand Oaks, Calif. : Sage Publications, c2004. Description: 203 p. : ill. ; 24 cmISBN: 8178293706; 0761922520 (cloth); 0761922539 (paper)Subject(s): Advertising | Consumers -- AttitudesDDC classification: 659.1 LOC classification: HF5823 | .T273 2004Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU | 659.1 TEE (Browse shelf(Opens below)) | C-1 | Available | 6244-22180 | |||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 659.1 TEE (Browse shelf(Opens below)) | C-2 | Not For Loan | 22181 | ||
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Dr. S. R. Lasker Library, EWU | 659.1 TEE (Browse shelf(Opens below)) | C-3 | Available | 6244-22182 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 659.1 TEE (Browse shelf(Opens below)) | C-4 | Available | 22183 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 659.1 TEE (Browse shelf(Opens below)) | C-5 | Available | 22184 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 659.1 TEE (Browse shelf(Opens below)) | C-6 | Available | 22185 |
Total holds: 0
Includes bibliographical references and index.
BA
Tahur Ahmed
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