The discourse of advertising / Guy Cook.

By: Cook, Guy (Guy W. D.)Material type: Text

TextLanguage: English Series: The Interface seriesPublication details: London ; New York : Routledge, c2001. Edition: 2nd edDescription: xii, 256 p. : ill. ; 25 cmISBN: 0415234549 (hbk); 0415234557 (pbk.); 9780415234542 Subject(s): Discourse analysis | Advertising -- LanguageDDC classification: 659.1014 LOC classification: P302 | .C625 2001Online resources: WorldCat details | Ebook Fulltext

Contents:

TOC 1. Introduction: the genre of the advertisement -- Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage -- Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text -- Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement.

Summary: Summary: "The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
E-Book	Dr. S. R. Lasker Library, EWU E-book	Non-fiction	659.1014 COD 2001 (Browse shelf(Opens below))		Not for loan
Text	Dr. S. R. Lasker Library, EWU		659.1014 COD (Browse shelf(Opens below))	C-1	Available	3521-13044
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	659.1014 COD 2001 (Browse shelf(Opens below))	C-2	Not For Loan	13045
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.1014 COD 2001 (Browse shelf(Opens below))	C-3	Available	13046
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.1014 COD 2001 (Browse shelf(Opens below))	C-4	Available	19252
Text	Dr. S. R. Lasker Library, EWU		659.1014 COD (Browse shelf(Opens below))	C-5	Available	3521-19253
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.1014 COD 2001 (Browse shelf(Opens below))	C-6	Available	19254

Total holds: 0

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Includes bibliographical references and index.

TOC 1. Introduction: the genre of the advertisement --
Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --
Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --
Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement.

Summary:
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".

English

Saifun Momota

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