MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01876cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
3415 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180131134027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010208s2001 nyua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415234549 (hbk) |
|
|---|
| International Standard Book Number |
0415234557 (pbk.) |
|
|---|
| International Standard Book Number |
9780415234542 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)45963047 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P302 |
| Item number |
.C625 2001 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1014 |
| Edition number |
22 |
| Item number |
COD 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cook, Guy |
| Fuller form of name |
(Guy W. D.) |
| 9 (RLIN) |
6382 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The discourse of advertising / |
| Statement of responsibility, etc |
Guy Cook. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 256 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
The Interface series. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
1. Introduction: the genre of the advertisement --<br/>Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --<br/>Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --<br/>Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.". |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
English |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Saifun Momota |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Discourse analysis. |
| 9 (RLIN) |
12702 |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Language. |
| 9 (RLIN) |
11750 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/discourse-of-advertising/oclc/45963047&referer=brief_results |
|
|---|
| Materials specified |
Ebook Fulltext |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/3415 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |