The discourse of advertising /
Cook, Guy
The discourse of advertising / Guy Cook. - 2nd ed. - London ; New York : Routledge, c2001. - xii, 256 p. : ill. ; 25 cm. - The Interface series. .
Includes bibliographical references and index.
1. Introduction: the genre of the advertisement --
Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --
Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --
Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement. TOC
Summary:
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".
0415234549 (hbk) 0415234557 (pbk.) 9780415234542
2001019243
Discourse analysis.
Advertising--Language.
P302 / .C625 2001
659.1014 / COD 2001
The discourse of advertising / Guy Cook. - 2nd ed. - London ; New York : Routledge, c2001. - xii, 256 p. : ill. ; 25 cm. - The Interface series. .
Includes bibliographical references and index.
1. Introduction: the genre of the advertisement --
Pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --
Pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --
Pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: the genre of the advertisement. TOC
Summary:
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them.".
0415234549 (hbk) 0415234557 (pbk.) 9780415234542
2001019243
Discourse analysis.
Advertising--Language.
P302 / .C625 2001
659.1014 / COD 2001