Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University .
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TextLanguage: English Publication details: New Delhi : SAGA Publication India Pvt. Ltd. 2014. Edition: Third editionDescription: xvii, 365 p. : illustrations ; 23 cmISBN: 9781452256573 (paperback : acidfree paper); 1452256578Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.23072 LOC classification: P91.3 | .B385 2014Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 302.23072 BEM 2014 (Browse shelf(Opens below)) | C-1 | Not For Loan | 25966 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 302.23072 BEM 2014 (Browse shelf(Opens below)) | C-2 | Not For Loan | 26442 |
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| 302.2307 MED 1991 The Media studies book : | 302.2307 MED 1991 The Media studies book : | 302.23072 BEM 2014 Media and communication research methods : | 302.23072 BEM 2014 Media and communication research methods : | 302.230941 ATA 2002 Alternative media / | 302.230941 ATA 2002 Alternative media / | 302.230973 DER 1989 Reshaping the media : |
Includes bibliographical references and index.
TOC Getting started. What is Research? ; Library Searches. --
Methods of textual analysis. Semiotic Analysis ; Rhetorical Analysis ; Ideological Criticism ; Psychoanalytic Criticism. --
Qualitative research methods. Interviews ; Historical Analysis ; Ethnomethodologlcal Research ; Participant Observation. --
Quantitative research methods. Content Analysis ; Surveys ; Experiments ; A Primer on Descriptive Statistics. --
Putting it all together. Nineteen Common Thinking Errors to Avoid ; Writing Research Reports.
Summary:
"Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research."--Publisher's website.
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