Media and communication research methods :
Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University . - Third edition. - New Delhi : SAGA Publication India Pvt. Ltd. 2014. - xvii, 365 p. : illustrations ; 23 cm.
Includes bibliographical references and index.
Getting started. What is Research? ; Library Searches. --
Methods of textual analysis. Semiotic Analysis ; Rhetorical Analysis ; Ideological Criticism ; Psychoanalytic Criticism. --
Qualitative research methods. Interviews ; Historical Analysis ; Ethnomethodologlcal Research ; Participant Observation. --
Quantitative research methods. Content Analysis ; Surveys ; Experiments ; A Primer on Descriptive Statistics. --
Putting it all together. Nineteen Common Thinking Errors to Avoid ; Writing Research Reports. TOC
Summary:
"Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research."--Publisher's website.
9781452256573 (paperback : acidfree paper) 1452256578
2013000550
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2014
302.23072 / BEM 2014
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University . - Third edition. - New Delhi : SAGA Publication India Pvt. Ltd. 2014. - xvii, 365 p. : illustrations ; 23 cm.
Includes bibliographical references and index.
Getting started. What is Research? ; Library Searches. --
Methods of textual analysis. Semiotic Analysis ; Rhetorical Analysis ; Ideological Criticism ; Psychoanalytic Criticism. --
Qualitative research methods. Interviews ; Historical Analysis ; Ethnomethodologlcal Research ; Participant Observation. --
Quantitative research methods. Content Analysis ; Surveys ; Experiments ; A Primer on Descriptive Statistics. --
Putting it all together. Nineteen Common Thinking Errors to Avoid ; Writing Research Reports. TOC
Summary:
"Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research."--Publisher's website.
9781452256573 (paperback : acidfree paper) 1452256578
2013000550
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2014
302.23072 / BEM 2014