MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02678cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
7481 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20141224020003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130219s2014 caua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781452256573 (paperback : acidfree paper) |
|
|---|
| International Standard Book Number |
1452256578 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)828143265 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
.B385 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23072 |
| Item number |
BEM 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Arthur Asa, |
| 9 (RLIN) |
13612 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media and communication research methods : |
| Remainder of title |
an introduction to qualitative and quantitative approaches / |
| Statement of responsibility, etc |
Arthur Asa Berger, San Francisco State University . |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
SAGA Publication India Pvt. Ltd. |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 365 p. : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
Getting started. What is Research? ; Library Searches. --<br/>Methods of textual analysis. Semiotic Analysis ; Rhetorical Analysis ; Ideological Criticism ; Psychoanalytic Criticism. --<br/>Qualitative research methods. Interviews ; Historical Analysis ; Ethnomethodologlcal Research ; Participant Observation. --<br/>Quantitative research methods. Content Analysis ; Surveys ; Experiments ; A Primer on Descriptive Statistics. --<br/>Putting it all together. Nineteen Common Thinking Errors to Avoid ; Writing Research Reports. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>"Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research."--Publisher's website. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Sociology |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Tahur Ahmed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
13613 |
|
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
13614 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/media-and-communication-research-methods-an-introduction-to-qualitative-and-quantitative-approaches/oclc/828143265&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
1 |