Advertising and promotion : (Record no. 6764)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00986nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6764 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181206152523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110621r2013 ii a g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| International Standard Book Number | 125902685X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEWU |
| Modifying agency | BD-DhEWU |
| Language of cataloging | eng |
| Transcribing agency | BD-DhEWU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEA 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch,E. George. |
| 9 (RLIN) | 19925 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch, Michael A. Belch and Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Saifun Momota |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising. |
| Uncontrolled term | Sales promotion. |
| Uncontrolled term | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, A. Michael. |
| 9 (RLIN) | 19926 |
| Personal name | Purani, Keyoor. |
| 9 (RLIN) | 19927 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 953 ## - Fulltext in GSDL | |
| Is Fulltext Available in GSDL? | Not Avaialable |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Dr. S. R. Lasker Library, EWU | Dr. S. R. Lasker Library, EWU | Reserve Section | 1200.00 | 659.1 BEA 2013 | 7408 | 01/11/2015 | C-1 | 01/11/2015 | Text |