Advertising and promotion :
Belch,E. George.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani. - 9th ed. - New Delhi : McGraw Hill, 2013. - xliii, 1016 p. : ill. ; 25 cm.
Includes index.
9781259026850 125902685X
Advertising. Sales promotion. Communication in marketing.
659.1 / BEA 2013
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani. - 9th ed. - New Delhi : McGraw Hill, 2013. - xliii, 1016 p. : ill. ; 25 cm.
Includes index.
9781259026850 125902685X
Advertising. Sales promotion. Communication in marketing.
659.1 / BEA 2013