International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Czinkota, Michael R Contributor(s): Ronkainen, Ilkka A Material type: Text

TextLanguage: English Publication details: Fort Worth : Dryden Press, c1993. Edition: 3rd edDescription: xxxi, 924 p. : ill., maps (some col.) ; 26 cmISBN: 0030976464; 0030767539; 9780030767531Subject(s): Export marketingDDC classification: 658.049 LOC classification: HF1416 | .C953 1993Online resources: WorldCat details

Contents:

TOC I. THE INTERNATIONAL ENVIRONMENT. 1. The international marketing imperative -- 2. International trade and the United States --3. The International economic environment -- 4. The international political and legal environment -- 5. The international cultural environment -- 6. The international financial environment --- II. BEGINNING INTERNATIONAL MARKETING ACTIVITIES. 7. The Export Process -- 8. Secondary International Marketing Research -- 9. International Product Adaptation -- 10. Export Pricing Strategies -- 11. International Communications -- 12. International Channels of Distribution -- 13. Licensing, Franchising, and Export Intermediaries --- III. ADVANCED INTERNATIONAL MARKETING ACTIVITIES. 14 . Foreign Direct Investment and Management Contracts -- 15. Primary International Marketing Research and Use Marketing Decision Support System -- 16. Globalization -- 17. Global Pricing Strategies -- 18. International Logistics -- 19. Global Promotional Strategies -- 20. International Marketing Organization and Control -- 21. The International Marketing of Services 22. Countertrade -- 23. Markeing in transition -- 24. The future.

Summary: Summary: This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.049 CZI (Browse shelf(Opens below))	C-1	Not For Loan		5850

Total holds: 0

Includes bibliographical references and indexes.

TOC I. THE INTERNATIONAL ENVIRONMENT. 1. The international marketing imperative --
2. International trade and the United States --3. The International economic environment --
4. The international political and legal environment --
5. The international cultural environment --
6. The international financial environment ---
II. BEGINNING INTERNATIONAL MARKETING ACTIVITIES. 7. The Export Process --
8. Secondary International Marketing Research --
9. International Product Adaptation --
10. Export Pricing Strategies --
11. International Communications --
12. International Channels of Distribution --
13. Licensing, Franchising, and Export Intermediaries ---
III. ADVANCED INTERNATIONAL MARKETING ACTIVITIES. 14 . Foreign Direct Investment and Management Contracts --
15. Primary International Marketing Research and Use Marketing Decision Support System --
16. Globalization --
17. Global Pricing Strategies --
18. International Logistics --
19. Global Promotional Strategies --
20. International Marketing Organization and Control --
21. The International Marketing of Services 22. Countertrade --
23. Markeing in transition --
24. The future.

Summary:
This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all.

Tahur Ahmed

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