MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02853nam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2615 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140601115036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
991208s1993 txuab g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030976464 |
|
|---|
| International Standard Book Number |
0030767539 |
|
|---|
| International Standard Book Number |
9780030767531 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)27313886 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Language of cataloging |
eng |
| Modifying agency |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.C953 1993 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.049 |
| Item number |
CZI 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R. |
| 9 (RLIN) |
10602 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc |
Michael R. Czinkota, Ilkka A. Ronkainen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Fort Worth : |
| Name of publisher, distributor, etc |
Dryden Press, |
| Date of publication, distribution, etc |
c1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 924 p. : |
| Other physical details |
ill., maps (some col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
I. THE INTERNATIONAL ENVIRONMENT. 1. The international marketing imperative --<br/>2. International trade and the United States --3. The International economic environment --<br/>4. The international political and legal environment --<br/>5. The international cultural environment --<br/>6. The international financial environment ---<br/>II. BEGINNING INTERNATIONAL MARKETING ACTIVITIES. 7. The Export Process --<br/>8. Secondary International Marketing Research --<br/>9. International Product Adaptation --<br/>10. Export Pricing Strategies --<br/>11. International Communications --<br/>12. International Channels of Distribution --<br/>13. Licensing, Franchising, and Export Intermediaries ---<br/>III. ADVANCED INTERNATIONAL MARKETING ACTIVITIES. 14 . Foreign Direct Investment and Management Contracts --<br/>15. Primary International Marketing Research and Use Marketing Decision Support System --<br/>16. Globalization --<br/>17. Global Pricing Strategies --<br/>18. International Logistics --<br/>19. Global Promotional Strategies --<br/>20. International Marketing Organization and Control --<br/>21. The International Marketing of Services 22. Countertrade --<br/>23. Markeing in transition --<br/>24. The future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Tahur Ahmed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 9 (RLIN) |
5239 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ronkainen, Ilkka A. |
| 9 (RLIN) |
10606 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Dryden Press series in marketing |
| 9 (RLIN) |
10649 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/international-marketing/oclc/27313886&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |