International marketing /
Czinkota, Michael R.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 3rd ed. - Fort Worth : Dryden Press, c1993. - xxxi, 924 p. : ill., maps (some col.) ; 26 cm. - Dryden Press series in marketing .
Includes bibliographical references and indexes.
I. THE INTERNATIONAL ENVIRONMENT. 1. The international marketing imperative --
2. International trade and the United States --3. The International economic environment --
4. The international political and legal environment --
5. The international cultural environment --
6. The international financial environment ---
II. BEGINNING INTERNATIONAL MARKETING ACTIVITIES. 7. The Export Process --
8. Secondary International Marketing Research --
9. International Product Adaptation --
10. Export Pricing Strategies --
11. International Communications --
12. International Channels of Distribution --
13. Licensing, Franchising, and Export Intermediaries ---
III. ADVANCED INTERNATIONAL MARKETING ACTIVITIES. 14 . Foreign Direct Investment and Management Contracts --
15. Primary International Marketing Research and Use Marketing Decision Support System --
16. Globalization --
17. Global Pricing Strategies --
18. International Logistics --
19. Global Promotional Strategies --
20. International Marketing Organization and Control --
21. The International Marketing of Services 22. Countertrade --
23. Markeing in transition --
24. The future. TOC
Summary:
This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all.
0030976464 0030767539 9780030767531
92081822
Export marketing.
HF1416 / .C953 1993
658.049 / CZI 1992
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 3rd ed. - Fort Worth : Dryden Press, c1993. - xxxi, 924 p. : ill., maps (some col.) ; 26 cm. - Dryden Press series in marketing .
Includes bibliographical references and indexes.
I. THE INTERNATIONAL ENVIRONMENT. 1. The international marketing imperative --
2. International trade and the United States --3. The International economic environment --
4. The international political and legal environment --
5. The international cultural environment --
6. The international financial environment ---
II. BEGINNING INTERNATIONAL MARKETING ACTIVITIES. 7. The Export Process --
8. Secondary International Marketing Research --
9. International Product Adaptation --
10. Export Pricing Strategies --
11. International Communications --
12. International Channels of Distribution --
13. Licensing, Franchising, and Export Intermediaries ---
III. ADVANCED INTERNATIONAL MARKETING ACTIVITIES. 14 . Foreign Direct Investment and Management Contracts --
15. Primary International Marketing Research and Use Marketing Decision Support System --
16. Globalization --
17. Global Pricing Strategies --
18. International Logistics --
19. Global Promotional Strategies --
20. International Marketing Organization and Control --
21. The International Marketing of Services 22. Countertrade --
23. Markeing in transition --
24. The future. TOC
Summary:
This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all.
0030976464 0030767539 9780030767531
92081822
Export marketing.
HF1416 / .C953 1993
658.049 / CZI 1992