Advanced business communication / John M. Penrose, Robert W. Rasberry, Robert J. Myers.

By: Penrose, John M Contributor(s): Rasberry, Robert W | Myers, Robert J, 1946-Material type: Text

TextLanguage: English Series: The Kent series in business communicationPublication details: Boston : PWS-KENT Pub. Co., c1989. Description: xvii, 379 p. : ill. ; 24 cmISBN: 0534917658; 9780534917654Subject(s): Business communicationDDC classification: 658.45 LOC classification: HF5718 | .P43 1989Online resources: WorldCat details

Contents:

TOC Contents: Advanced business communication. Information and persuasion. Advanced visual support. The process of advanced writing. Writing direct messages. Indirect messages. Writing situational messages. The planning and writing of persuasive proposals. Report writing: from formal documents to short summaries. The business presentation. Meeting management. Media interviews. Analysing a case and writing a case report. Discussion and presenting a case study. Resumes and employement letters. The job interview. Appendices.

Summary: Summary: This text focuses on higher level, managerial orientated topics and offers a balanced coverage of written and oral communication. Modern topics such as telecommunications, information management, Read more...

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.45 PEA 1989 (Browse shelf(Opens below))	C-1	Not For Loan		2746

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Online version:
Penrose, John M.
Advanced business communication.
Boston : PWS-KENT Pub. Co., c1989
(OCoLC)690806830

Includes bibliographical references and index.

Summary:
This text focuses on higher level, managerial orientated topics and offers a balanced coverage of written and oral communication. Modern topics such as telecommunications, information management, Read more...

Saifun Momota

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