Advanced business communication / John M. Penrose, Robert W. Rasberry, Robert J. Myers.
Material type:
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.45 PEA 1989 (Browse shelf(Opens below)) | C-1 | Not For Loan | 2746 |
Online version:
Penrose, John M.
Advanced business communication.
Boston : PWS-KENT Pub. Co., c1989
(OCoLC)690806830
Includes bibliographical references and index.
TOC Contents: Advanced business communication. Information and persuasion. Advanced visual support. The process of advanced writing. Writing direct messages. Indirect messages. Writing situational messages. The planning and writing of persuasive proposals. Report writing: from formal documents to short summaries. The business presentation. Meeting management. Media interviews. Analysing a case and writing a case report. Discussion and presenting a case study. Resumes and employement letters. The job interview. Appendices.
Summary:
This text focuses on higher level, managerial orientated topics and offers a balanced coverage of written and oral communication. Modern topics such as telecommunications, information management, Read more...
BA
Saifun Momota
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