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Penrose, John M.

Advanced business communication / John M. Penrose, Robert W. Rasberry, Robert J. Myers. - Boston : PWS-KENT Pub. Co., c1989. - xvii, 379 p. : ill. ; 24 cm. - The Kent series in business communication. .

Online version:
Penrose, John M.
Advanced business communication.
Boston : PWS-KENT Pub. Co., c1989
(OCoLC)690806830

Includes bibliographical references and index.

Contents: Advanced business communication. Information and persuasion. Advanced visual support. The process of advanced writing. Writing direct messages. Indirect messages. Writing situational messages. The planning and writing of persuasive proposals. Report writing: from formal documents to short summaries. The business presentation. Meeting management. Media interviews. Analysing a case and writing a case report. Discussion and presenting a case study. Resumes and employement letters. The job interview. Appendices. TOC

Summary:
This text focuses on higher level, managerial orientated topics and offers a balanced coverage of written and oral communication. Modern topics such as telecommunications, information management, Read more...




ISBN: 0534917658 9780534917654

LCCN: 88039863

Subjects--Topical Terms:
Business communication.

LC Class. No.: HF5718 / .P43 1989

Dewey Class. No.: 658.45 / PEA 1989