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Customer relationship management :

Storbacka, Kaj

Customer relationship management : creating competitive advantage through win-win relationship strategies / - Singapore : McGraw-Hill, 2001 - x, 159 p. : ill. graphs, tables ; 24 cm.

Includes Bibliographical References and Index.

ISBN: 0071206787 9780071206785

Subjects--Index Terms: Customer relations Marketing Marketing

Index Terms--Genre/Form:
Management

Dewey Class. No.: 658.812 / STC 2001

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