Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson.
Material type:
TextPublication details: Chicago : ALA Editions, 2020. Description: xv, 157 p. : ill. ; 23 cmISBN: 9780838947999; 0838947999Subject(s): Libraries -- United States -- Marketing | Libraries MarketingDDC classification: 021.7 Online resources: WorldCat Details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 021.7 ANL 2020 (Browse shelf(Opens below)) | C-1 | Not For Loan | 32034 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 021.7 ANL 2020 (Browse shelf(Opens below)) | C-2 | Available | 32035 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 021.7 ANL 2020 (Browse shelf(Opens below)) | C-3 | Available | 32036 |
includes bibliographical references and index
Table of contents PrefaceIntroductionChapter 1: Public Relations, Marketing, and PromotionChapter 2: Starting with ResearchChapter 3: Developing a Marketing and Communications PlanChapter 4: Customers and the Marketing FunnelChapter 5: Fixing the Whole FunnelChapter 6: Branding LibrariesChapter 7: StorytellingChapter 8: Marketing and Communications PartnershipsChapter 9: Advocacy PlanningChapter 10: Reputation Management and Crisis CommunicationsChapter 11: Staffing and Organizational StructureConclusionIndex
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher
Information Studies Information Studies
Sagar Shahanawaz
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