Library marketing and communications : strategies to increase relevance and results /
Anderson, Cordelia.
Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson. - Chicago : ALA Editions, 2020. - xv, 157 p. : ill. ; 23 cm.
includes bibliographical references and index
PrefaceIntroductionChapter 1: Public Relations, Marketing, and PromotionChapter 2: Starting with ResearchChapter 3: Developing a Marketing and Communications PlanChapter 4: Customers and the Marketing FunnelChapter 5: Fixing the Whole FunnelChapter 6: Branding LibrariesChapter 7: StorytellingChapter 8: Marketing and Communications PartnershipsChapter 9: Advocacy PlanningChapter 10: Reputation Management and Crisis CommunicationsChapter 11: Staffing and Organizational StructureConclusionIndex Table of contents
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher
9780838947999 0838947999
Libraries --United States--Marketing
Libraries Marketing
021.7 / ANL 2020
Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson. - Chicago : ALA Editions, 2020. - xv, 157 p. : ill. ; 23 cm.
includes bibliographical references and index
PrefaceIntroductionChapter 1: Public Relations, Marketing, and PromotionChapter 2: Starting with ResearchChapter 3: Developing a Marketing and Communications PlanChapter 4: Customers and the Marketing FunnelChapter 5: Fixing the Whole FunnelChapter 6: Branding LibrariesChapter 7: StorytellingChapter 8: Marketing and Communications PartnershipsChapter 9: Advocacy PlanningChapter 10: Reputation Management and Crisis CommunicationsChapter 11: Staffing and Organizational StructureConclusionIndex Table of contents
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher
9780838947999 0838947999
Libraries --United States--Marketing
Libraries Marketing
021.7 / ANL 2020