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		The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin. by Trout, Jack \| Rivkin, Steve, 1947- \| Ries, Al. Positioning. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1996Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 659.1 TRN 1996, ... Log in to add tags Add to cart (remove)
		The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. by Ries, Al \| Ries, Laura. Edition: 1st ed. [expanded].Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : HarperBusiness, c2002Other title: Twenty-two immutable laws of branding \| How to build a product or service into a world-class brand.Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 658.827 RII 2002, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.827 RII 2002. Place hold Log in to add tags Add to cart (remove)

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