The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
Material type:
TextLanguage: English Publication details: New York : HarperBusiness, c2002. Edition: 1st ed. [expanded]Description: xvi, 255 p. : ill. ; 24 cmISBN: 0060007737; 9780060007737Other title: Twenty-two immutable laws of branding | How to build a product or service into a world-class brandSubject(s): Branding (Marketing) | Marketing -- Decision making | Internet marketingDDC classification: 658.827 LOC classification: HD69.B7 | R537 2002Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Text
|
Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.827 RII 2002 (Browse shelf(Opens below)) | C-1 | Not For Loan | 27365 | ||
|
Text
|
Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 RII 2002 (Browse shelf(Opens below)) | C-2 | Available | 27366 | ||
|
Text
|
Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 RII 2002 (Browse shelf(Opens below)) | C-3 | Available | 27367 | ||
|
Text
|
Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.827 RII 2002 (Browse shelf(Opens below)) | C-4 | Available | 27368 |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
TOC The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
BA
Sagar Shahanawaz
There are no comments on this title.