Dr. S. R. Lasker Library Online Catalogue

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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

By: Loudon, David LContributor(s): Della Bitta, Albert JMaterial type: TextTextLanguage: English Publication details: New York ; London : McGraw-Hill Book Company, 1993 Edition: 4th edDescription: xxiii, 788 p. : ill. ; 26 cmISBN: 0070387672; 9780070387676; 0070387583; 9780070387584; 0071125116 (Internationaled)Subject(s): ConsumersDDC classification: 658.8342 Online resources: WorldCat details
Contents:
TOC Part 1: Studying consumer behaviour; understanding consumer and market segments. Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour.
Summary: Summary: Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds Course reserves
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-1 Not For Loan 9839
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-2 Not For Loan 9913
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-3 Available 9914
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-4 Available 9915
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.834 2 LOC 1993 (Browse shelf(Opens below)) C-5 Available 9916
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-6 Available 9917
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-7 Available 9918
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-8 Available 9919
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 658.8342 LOC 1993 (Browse shelf(Opens below)) C-9 Available 9920

Consumer Behavior

Total holds: 0

includes index

TOC Part 1: Studying consumer behaviour; understanding consumer and market segments. Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour.

Summary:
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

BA

Sagar Shahanawaz

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