MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02253cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
959 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190304020001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
500101s1993 nyu g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070387672 |
|
|---|
| International Standard Book Number |
9780070387676 |
|
|---|
| International Standard Book Number |
0070387583 |
|
|---|
| International Standard Book Number |
9780070387584 |
|
|---|
| International Standard Book Number |
0071125116 (Internationaled) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCLC)26404329 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhEWU |
| Language of cataloging |
eng |
| Transcribing agency |
BD-DhEWU |
| Modifying agency |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
CU |
| Local processing data |
e |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
LOC 1993 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
D0501867463 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loudon, David L. |
| 9 (RLIN) |
570 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
concepts and applications / |
| Statement of responsibility, etc |
David L. Loudon, Albert J. Della Bitta |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; |
| -- |
London : |
| Name of publisher, distributor, etc |
McGraw-Hill Book Company, |
| Date of publication, distribution, etc |
1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 788 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
Part 1: Studying consumer behaviour; understanding consumer and market segments. Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers |
| 9 (RLIN) |
11780 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Della Bitta, Albert J. |
| 9 (RLIN) |
11781 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
McGraw-Hill series in marketing |
| 9 (RLIN) |
571 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/consumer-behavior-concepts-and-applications/oclc/26404329&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
16 |