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Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson.

By: Anderson, CordeliaMaterial type: TextTextPublication details: Chicago : ALA Editions, 2020. Description: xv, 157 p. : ill. ; 23 cmISBN: 9780838947999; 0838947999Subject(s): Libraries -- United States -- Marketing | Libraries MarketingDDC classification: 021.7 Online resources: WorldCat Details
Contents:
Table of contents PrefaceIntroductionChapter 1: Public Relations, Marketing, and PromotionChapter 2: Starting with ResearchChapter 3: Developing a Marketing and Communications PlanChapter 4: Customers and the Marketing FunnelChapter 5: Fixing the Whole FunnelChapter 6: Branding LibrariesChapter 7: StorytellingChapter 8: Marketing and Communications PartnershipsChapter 9: Advocacy PlanningChapter 10: Reputation Management and Crisis CommunicationsChapter 11: Staffing and Organizational StructureConclusionIndex
Summary: "This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 021.7 ANL 2020 (Browse shelf(Opens below)) C-1 Not For Loan 32034
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 021.7 ANL 2020 (Browse shelf(Opens below)) C-2 Available 32035
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 021.7 ANL 2020 (Browse shelf(Opens below)) C-3 Available 32036
Total holds: 0

includes bibliographical references and index

Table of contents PrefaceIntroductionChapter 1: Public Relations, Marketing, and PromotionChapter 2: Starting with ResearchChapter 3: Developing a Marketing and Communications PlanChapter 4: Customers and the Marketing FunnelChapter 5: Fixing the Whole FunnelChapter 6: Branding LibrariesChapter 7: StorytellingChapter 8: Marketing and Communications PartnershipsChapter 9: Advocacy PlanningChapter 10: Reputation Management and Crisis CommunicationsChapter 11: Staffing and Organizational StructureConclusionIndex

"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher

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