Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-Material type: Text

TextLanguage: English Publication details: Boston : Pearson, c2013. Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: 9780132664257 (hbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | K45 2013Online resources: E-book Fulltext

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
E-Book	Dr. S. R. Lasker Library, EWU E-book	Non-fiction	658.827 KES 2013 (Browse shelf(Opens below))	Not For Loan

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Includes bibliographical references and index.

Abdul Latif

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