Dr. S. R. Lasker Library Online Catalogue

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-Material type: TextTextLanguage: English Publication details: Boston : Pearson, c2013. Edition: 4th edDescription: xxviii, 562 p. : col. ill. ; 29 cmISBN: 9780132664257 (hbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | K45 2013Online resources: E-book Fulltext
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
E-Book E-Book Dr. S. R. Lasker Library, EWU
E-book 		Non-fiction 658.827 KES 2013 (Browse shelf(Opens below)) Not For Loan
Total holds: 0

Includes bibliographical references and index.

BA

Abdul Latif

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