Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
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TextLanguage: English Publication details: Los Angeles : SAGE, c2011. Edition: 3rd edDescription: xiv, 603 p. ; 29 cmISBN: 9781412980180 (alk. paper)Other title: Marketing scalesSubject(s): Marketing research | Consumer behavior -- ResearchDDC classification: 658.83 LOC classification: HF5415.3 | .B323 2011Online resources: E-book Fulltext
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.83 HAN 2011 (Browse shelf(Opens below)) | Not for loan |
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| 658.81 JOS 2009 Selling and sales management / | 658.827 KES 2013 Strategic brand management : | 658.83 BEH 1999 Handbook of marketing scales : | 658.83 HAN 2011 Handbook of marketing scales : | 658.83 MOQ 2006 Qualitative marketing research : | 658.83015 FRQ 2001 Quantitative models in marketing research / | 658.84 CAI 2014 International marketing / |
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
BA
Abdul Latif
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