Handbook of marketing scales :
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Marketing scales
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
- 3rd ed.
- Los Angeles : SAGE, c2011.
- xiv, 603 p. ; 29 cm.
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
9781412980180 (alk. paper)
2010026666
Marketing research.
Consumer behavior--Research.
HF5415.3 / .B323 2011
658.83 / HAN 2011
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
9781412980180 (alk. paper)
2010026666
Marketing research.
Consumer behavior--Research.
HF5415.3 / .B323 2011
658.83 / HAN 2011