Retail management : a strategic approach / Barry Berman, Joel R. Evans.
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TextLanguage: English Publication details: Noida, India : Dorling Kindersley (India) Pvt. Ltd., c2011. Edition: 11th edDescription: xxvii, 652 p. : col. ill., col. maps ; 28 cmISBN: 9780136087588; 9788131733769; 0136087582; 9780132465502Subject(s): Retail trade -- ManagementDDC classification: 658.87 LOC classification: HF5429 | .B45 2010Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.87 BER 2011 (Browse shelf(Opens below)) | C-1 | Not For Loan | 26410 |
Includes bibliographical references and indexes.
TOC An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
BA
Tahur Ahmed
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