Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans.

By: Evans, Liana Material type: Text

TextLanguage: English Publication details: New Delhi : Dorling Kindersley, 2011. Description: viii, 342 p. : ill. ; 23 cmISBN: 9780789742841 (pbk.) :; 9788131758090; 0789742845 (pbk.)Subject(s): Internet marketing | Social media | Online social networksDDC classification: 658.872 LOC classification: HF5415.1265 | .E93 2010Online resources: Click here to access online

Contents:

TOC The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.

Summary: Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! -

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU	Non-fiction	658.872 EVS 2011 (Browse shelf(Opens below))	C-1	Not For Loan		25047
Text	Dr. S. R. Lasker Library, EWU	Non-fiction	658.872 EVS 2011 (Browse shelf(Opens below))	C-2	Not For Loan		25048

Total holds: 0

Includes index.

TOC The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! -

Shaharima Parvin

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