Social media marketing :
Evans, Liana.
Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans. - New Delhi : Dorling Kindersley, 2011. - viii, 342 p. : ill. ; 23 cm.
Includes index.
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture. TOC
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! -
9780789742841 (pbk.) : 9788131758090 0789742845 (pbk.)
Internet marketing.
Social media.
Online social networks.
HF5415.1265 / .E93 2010
658.872 / EVS 2011
Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans. - New Delhi : Dorling Kindersley, 2011. - viii, 342 p. : ill. ; 23 cm.
Includes index.
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture. TOC
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! -
9780789742841 (pbk.) : 9788131758090 0789742845 (pbk.)
Internet marketing.
Social media.
Online social networks.
HF5415.1265 / .E93 2010
658.872 / EVS 2011