Effective advertising :
Tellis, Gerard J., 1950-
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. - Thousand Oaks, Calif. : Sage Publications, c2004. - 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8178293706 0761922520 (cloth) 0761922539 (paper)
2003016016
Advertising.
Consumers--Attitudes.
HF5823 / .T273 2004
659.1 / TEE 2004
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. - Thousand Oaks, Calif. : Sage Publications, c2004. - 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8178293706 0761922520 (cloth) 0761922539 (paper)
2003016016
Advertising.
Consumers--Attitudes.
HF5823 / .T273 2004
659.1 / TEE 2004