Principles of marketing / Philip Kotler, Gary Armstrong.
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TextLanguage: English Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008. Edition: 12th edDescription: xxxii, 577 p. : ill. col. ; 28 cmISBN: 9780132390026 (alk. paper); 0132390027 (alk. paper)Subject(s): Marketing | Management | ConsumerDDC classification: 658.8 LOC classification: HF5415 | .K636 2008Online resources: Table of contents only | WorldCat details | E-book Fulltext | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU E-book | Non-fiction | 658.8 KOP 2008 (Browse shelf(Opens below)) | Not for loan | ||||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 2008 (Browse shelf(Opens below)) | C-12 | Available | 21778 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 2008 (Browse shelf(Opens below)) | C-14 | Available | 21780 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 2008 (Browse shelf(Opens below)) | C-15 | Available | 21781 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 2008 (Browse shelf(Opens below)) | C-16 | Available | 23210 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 2008 (Browse shelf(Opens below)) | C-17 | Available | 23211 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 KOP 2008 (Browse shelf(Opens below)) | C-18 | Available | 23212 |
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| 658.8 KOP 2006 Principles of marketing / | 658.8 KOP 2008 Principles of marketing / | 658.8 KOP 2008 Principles of marketing / | 658.8 KOP 2008 Principles of marketing / | 658.8 KOP 2008 Principles of marketing / | 658.8 KOP 2008 Principles of marketing / | 658.8 KOP 2008 Principles of marketing / |
Includes bibliographical references (p. R-1 - R-30) and indexes.
Part 1 --
Defining marketing and the marketing process --
Part 2 --
Understanding the marketplace and consumers --
Part 3 --
Desining a customer-Driven marketing strategy and integrated marketing mix --
Part 4 Extending marketing. TOC
BA
Shamima Yeasmin
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