Principles of marketing / (Record no. 5844)

MARC details
000 -LEADER
fixed length control field 01642cam a2200397 a 4500
001 - CONTROL NUMBER
control field 5844
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhEWU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190529020002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250508s2008 njua g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132390026 (alk. paper)
International Standard Book Number 0132390027 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm77575083
System control number (OCoLC)818817090
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- BTCTA
-- YDXCP
-- NLGGC
-- DLC
-- BD-DhEWU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOP 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 10221
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. ;
-- New Delhi :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 577 p. :
Other physical details ill. col. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. R-1 - R-30) and indexes.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 --<br/>Defining marketing and the marketing process --<br/>Part 2 --<br/>Understanding the marketplace and consumers --<br/>Part 3 --<br/>Desining a customer-Driven marketing strategy and integrated marketing mix --<br/>Part 4 Extending marketing.
Title TOC
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BA
590 ## - LOCAL NOTE (RLIN)
Local note Shamima Yeasmin
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 10222
Topical term or geographic name as entry element Management.
9 (RLIN) 10223
Topical term or geographic name as entry element Consumer.
9 (RLIN) 10224
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 10225
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip078/2007000562.html
Materials specified WorldCat details
Uniform Resource Identifier http://www.worldcat.org/title/principles-of-marketing/oclc/818817090&referer=brief_results
Materials specified E-book Fulltext
Uniform Resource Identifier http://lib.ewubd.edu/ebook/5844
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Text
Koha issues (borrowed), all copies 106
953 ## - Fulltext in GSDL
Is Fulltext Available in GSDL? Not Avaialable
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Koha item type Coded location qualifier mfnno Total Renewals Price effective from
    Dewey Decimal Classification   Not For Loan Fiction EWU Library EWU Library Reserve Section 25/05/2008 Associated Business Corporation 780.00 2 658.8 KOP 2008 21767 01/04/2014 01/04/2014 C-1 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 3 658.8 KOP 2008 21770 23/08/2017 16/08/2017 C-4 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 2 658.8 KOP 2008 21771 06/11/2016 31/10/2016 C-5 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 15 658.8 KOP 2008 21774 14/08/2022 03/08/2022 C-8 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 29 658.8 KOP 2008 21775 08/12/2014 02/12/2014 C-9 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 17 658.8 KOP 2008 21776 14/12/2016 08/12/2016 C-10 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 33 658.8 KOP 2008 21781 14/09/2022 08/09/2022 C-15 Text     1  
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 28/02/2010 Paragon Enterprises Ltd. 724.00 36 658.8 KOP 2008 23212 12/11/2018 15/02/2016 C-18 Text        
    Dewey Decimal Classification   Not For Loan Non-fiction EWU Library EWU Library Reserve Section 25/05/2008 Associated Business Corporation 780.00   658.8 KOP 2008 21768     C-2 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 1 658.8 KOP 2008 21769 13/09/2011 13/09/2011 C-3 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 30 658.8 KOP 2008 21772 15/09/2022 08/09/2022 C-6 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 44 658.8 KOP 2008 21773 29/05/2019 28/05/2019 C-7 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 42 658.8 KOP 20085 21777 21/08/2022 14/08/2022 C-11 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 20 658.8 KOP 2008 21778 06/06/2018 31/05/2018 C-12 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 29 658.8 KOP 2008 21779 11/08/2022 04/08/2022 C-13 Text     1  
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 25/05/2008 Associated Business Corporation 780.00 21 658.8 KOP 2008 21780 03/12/2018 26/11/2018 C-14 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 28/02/2010 Paragon Enterprises Ltd. 724.00 26 658.8 KOP 2008 23210 21/10/2013 16/06/2013 C-16 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library Circulation Section 28/02/2010 Paragon Enterprises Ltd. 724.00 32 658.8 KOP 2008 23211 19/10/2016 13/10/2016 C-17 Text        
    Dewey Decimal Classification     Non-fiction EWU Library EWU Library E-book 11/01/2018       658.8 KOP 2008   11/01/2018     E-Book       11/01/2018

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