Dr. S. R. Lasker Library Online Catalogue

Home      Library Home      Institutional Repository      E-Resources      MyAthens      EWU Home

Amazon cover image
Image from Amazon.com

Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.

By: Bateson, John E. GContributor(s): Hoffman, K. DouglasMaterial type: TextTextLanguage: English Series: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1999. Edition: 4th edDescription: xvi, 471 p. : ill. ; 29 cmISBN: 0030225191; 9780030225192Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .B38 1999Online resources: WorldCat details
Incomplete contents:
Pt. 1. The basic building blocks -- pt. 2. Configuring the service firm -- pt. 3. Competing as a service firm. TOC
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 BAM 1999 (Browse shelf(Opens below)) C-1 Not For Loan 21666
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 BAM 1999 (Browse shelf(Opens below)) C-2 Available 21667
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 BAM 1999 (Browse shelf(Opens below)) C-3 Available 21668
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 BAM 1999 (Browse shelf(Opens below)) C-4 Available 21669
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 BAM 1999 (Browse shelf(Opens below)) C-5 Available 21670
Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Circulation Section Close shelf browser (Hides shelf browser)
658.8 ARM 2000 Marketing : 658.8 ARM 2000 Marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BAM 1999 Managing services marketing : 658.8 BES Study guide for use with marketing /

Includes bibliographical references and index.

Pt. 1. The basic building blocks --
pt. 2. Configuring the service firm --
pt. 3. Competing as a service firm. TOC

BA

Shaharima Parvin

There are no comments on this title.

to post a comment.