Normal view MARC view ISBD view

Managing services marketing :

Bateson, John E. G.

Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. - 4th ed. - Fort Worth : Dryden Press, c1999. - xvi, 471 p. : ill. ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

Pt. 1. The basic building blocks --
pt. 2. Configuring the service firm --
pt. 3. Competing as a service firm. TOC

ISBN: 0030225191 9780030225192

LCCN: 98073895

Subjects--Topical Terms:
Service industries--Marketing--Management.

LC Class. No.: HD9980.5 / .B38 1999

Dewey Class. No.: 658.8 / BAM 1999

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)