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Services marketing : concepts, strategies & cases / K. Douglas Hoffman

By: Hoffman, K. DouglasContributor(s): Bateson, John E. GMaterial type: TextTextLanguage: English Publication details: Australia : Thomson South-Western, c2006. Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN: 9780538476454 (pbk.) ; 0538476451 (pbk.) ; 0324319967 ; 9780324319965; 0324422830; 9780324422832Subject(s): Service industries -- Marketing | Dienstleistung | MarketingDDC classification: 658.8 Online resources: WorldCat details
Contents:
An overview of services marketing -- Service strategy: managing the service experience -- Assessing and improving service delivery -- Cases. TOC
Summary: Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds Course reserves
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 HOS 2006 (Browse shelf(Opens below)) C-1 Not For Loan 21572
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 HOS 2006 (Browse shelf(Opens below)) C-2 Not For Loan 21573
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 HOS 2006 (Browse shelf(Opens below)) C-3 Available 21574
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 HOS 2006 (Browse shelf(Opens below)) C-4 Available 21575
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 HOS 2006 (Browse shelf(Opens below)) C-5 Available 21576
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 HOS 2006 (Browse shelf(Opens below)) C-6 Available 21577
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section 		Non-fiction 658.8 HOS 2006 (Browse shelf(Opens below)) C-7 Available 21578

Service Marketing

Total holds: 0
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Circulation Section Close shelf browser (Hides shelf browser)
658.8 HOE 2002 Essentials of services marketing / 658.8 HOE 2002 Essentials of services marketing / 658.8 HOE 2002 Essentials of services marketing / 658.8 HOS 2006 Services marketing : 658.8 HOS 2006 Services marketing : 658.8 HOS 2006 Services marketing : 658.8 HOS 2006 Services marketing :

An overview of services marketing --
Service strategy: managing the service experience --
Assessing and improving service delivery --
Cases. TOC

Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture

BA

Abdul Gani

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