Services marketing : concepts, strategies & cases / K. Douglas Hoffman

By: Hoffman, K. Douglas Contributor(s): Bateson, John E. G Material type: Text

TextLanguage: English Publication details: Australia : Thomson South-Western, c2006. Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN: 9780538476454 (pbk.) ; 0538476451 (pbk.) ; 0324319967 ; 9780324319965; 0324422830; 9780324422832Subject(s): Service industries -- Marketing | Dienstleistung | MarketingDDC classification: 658.8 Online resources: WorldCat details

Contents:

An overview of services marketing -- Service strategy: managing the service experience -- Assessing and improving service delivery -- Cases. TOC

Summary: Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture

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Holdings ( 7 )
Title notes ( 4 )
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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode	Course reserves
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8 HOS 2006 (Browse shelf(Opens below))	C-1	Not For Loan	21572
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8 HOS 2006 (Browse shelf(Opens below))	C-2	Not For Loan	21573
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 HOS 2006 (Browse shelf(Opens below))	C-3	Available	21574
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 HOS 2006 (Browse shelf(Opens below))	C-4	Available	21575
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 HOS 2006 (Browse shelf(Opens below))	C-5	Available	21576
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 HOS 2006 (Browse shelf(Opens below))	C-6	Available	21577
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	658.8 HOS 2006 (Browse shelf(Opens below))	C-7	Available	21578	Service Marketing

Total holds: 0

An overview of services marketing --
Service strategy: managing the service experience --
Assessing and improving service delivery --
Cases. TOC

Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture

Abdul Gani

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