Services marketing : concepts, strategies & cases / K. Douglas Hoffman
Material type: TextLanguage: English Publication details: Australia : Thomson South-Western, c2006. Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN: 9780538476454 (pbk.) ; 0538476451 (pbk.) ; 0324319967 ; 9780324319965; 0324422830; 9780324422832Subject(s): Service industries -- Marketing | Dienstleistung | MarketingDDC classification: 658.8 Online resources: WorldCat detailsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
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Text | Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 HOS 2006 (Browse shelf(Opens below)) | C-1 | Not For Loan | 21572 | |||
Text | Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 HOS 2006 (Browse shelf(Opens below)) | C-2 | Not For Loan | 21573 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 HOS 2006 (Browse shelf(Opens below)) | C-3 | Available | 21574 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 HOS 2006 (Browse shelf(Opens below)) | C-4 | Available | 21575 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 HOS 2006 (Browse shelf(Opens below)) | C-5 | Available | 21576 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 HOS 2006 (Browse shelf(Opens below)) | C-6 | Available | 21577 | |||
Text | Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8 HOS 2006 (Browse shelf(Opens below)) | C-7 | Available | 21578 |
Browsing Dr. S. R. Lasker Library, EWU shelves, Shelving location: Reserve Section Close shelf browser (Hides shelf browser)
658.8 HOE 2002 Essentials of services marketing / | 658.8 HOE 2005 Ethics in marketing / | 658.8 HOS 2006 Services marketing : | 658.8 HOS 2006 Services marketing : | 658.8 KES Strategic marketing problems : | 658.8 KOA A framework for marketing management / | 658.8 KOA A framework for marketing management / |
An overview of services marketing --
Service strategy: managing the service experience --
Assessing and improving service delivery --
Cases. TOC
Offers a managerial perspective of services marketing, with emphasis on B2B services, technology, and global services. This book includes cases to illustrate concepts and provides coverage on creating the seamless service firm to support a customer-focused organizational culture
BA
Abdul Gani
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