Changing minds : the art and science of changing our own and other people's minds / Howard Gardner.

By: Gardner, Howard, 1943-Material type: Text

TextLanguage: English Publication details: Boston, Mass. : Harvard Business School Press, c2004. Description: xi, 244 p. ; 25 cmISBN: 1578517095; 9781578517091 ; 1422103293 Subject(s): Change (Psychology) | Persuasion (Psychology) | Influence (Psychology)DDC classification: 153.85 LOC classification: BF637.C4 | G37 2004Online resources: WorldCat details

Contents:

TOC The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing.

Summary: Summary: Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard Read more...

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	153.85 GAC 2004 (Browse shelf(Opens below))	C-1	Checked out Not For Loan	06/12/2022	16679
Text	Dr. S. R. Lasker Library, EWU		153.85 GAC (Browse shelf(Opens below))	C-2	Available		4750-16680

Total holds: 0

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Includes bibliographical references and index.

TOC The contents of the mind --
The forms of the mind --
The power of early theories --
Leading a diverse population --
Leading an institution : how to deal with a uniform population --
The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art --
Mind changing in a formal setting --
Mind changing up close --
Changing ones own mind --
Epilogue : the future of mind changing.

Summary:
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard Read more...

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