Changing minds :
Gardner, Howard, 1943-
Changing minds : the art and science of changing our own and other people's minds / Howard Gardner. - Boston, Mass. : Harvard Business School Press, c2004. - xi, 244 p. ; 25 cm.
Includes bibliographical references and index.
The contents of the mind --
The forms of the mind --
The power of early theories --
Leading a diverse population --
Leading an institution : how to deal with a uniform population --
The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art --
Mind changing in a formal setting --
Mind changing up close --
Changing ones own mind --
Epilogue : the future of mind changing. TOC
Summary:
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard Read more...
1578517095 9781578517091 1422103293
2003019437
Change (Psychology)
Persuasion (Psychology)
Influence (Psychology)
BF637.C4 / G37 2004
153.85 / GAC 2004
Changing minds : the art and science of changing our own and other people's minds / Howard Gardner. - Boston, Mass. : Harvard Business School Press, c2004. - xi, 244 p. ; 25 cm.
Includes bibliographical references and index.
The contents of the mind --
The forms of the mind --
The power of early theories --
Leading a diverse population --
Leading an institution : how to deal with a uniform population --
The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art --
Mind changing in a formal setting --
Mind changing up close --
Changing ones own mind --
Epilogue : the future of mind changing. TOC
Summary:
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard Read more...
1578517095 9781578517091 1422103293
2003019437
Change (Psychology)
Persuasion (Psychology)
Influence (Psychology)
BF637.C4 / G37 2004
153.85 / GAC 2004