MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01927cam a2200409 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4494 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181003020001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160606s2002 nyua g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0060007737 |
|
|---|
| International Standard Book Number |
9780060007737 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCLC)50640221 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCJ |
| Transcribing agency |
OCJ |
| Modifying agency |
FUG |
| -- |
OCLCQ |
| -- |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
R537 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
21 |
| Item number |
RII 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 9 (RLIN) |
13236 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 22 immutable laws of branding : |
| Remainder of title |
how to build a product or service into a world-class brand / |
| Statement of responsibility, etc |
Al Ries and Laura Ries. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Twenty-two immutable laws of branding |
|
|---|
| Title proper/short title |
How to build a product or service into a world-class brand |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. [expanded]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
HarperBusiness, |
| Date of publication, distribution, etc |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 255 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." |
|
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
The 22 immutable laws of branding -- The 11 immutable laws of internet branding. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
20265 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
20266 |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
20267 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Laura. |
| 9 (RLIN) |
20268 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/22-immutable-laws-of-branding-how-to-build-a-product-or-service-into-a-world-class-brand/oclc/50640221&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
5 |