Services marketing / Helen Woodruffe.
Material type:
TextLanguage: English Publication details: London; New Delhi : Financial Times Pitman Publishing, 1995. Description: ix, 307 p. : ill ; 24 cmISBN: 0273634216; 9780273634218; 0712110399; 9780712110396Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 WOS 1992 (Browse shelf(Opens below)) | C-1 | Not For Loan | 15261 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 WOS 1992 (Browse shelf(Opens below)) | C-2 | Not For Loan | 15262 |
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| 658.8 STF 1994 Fundamentals of marketing / | 658.8 STS 1969 Sales Management : | 658.8 WOS 1992 Services marketing / | 658.8 WOS 1992 Services marketing / | 658.8 ZES Services marketing : | 658.8 ZES 2000 Services marketing : | 658.8 ZES 2000 Services marketing : |
Bibliography: p299. - Includes index.
Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing.
Summary:
<I>Services Marketing</I> covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
BA
Sagar Shahanawaz
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