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Services marketing / Helen Woodruffe.

By: Woodruffe, HelenMaterial type: TextTextLanguage: English Publication details: London; New Delhi : Financial Times Pitman Publishing, 1995. Description: ix, 307 p. : ill ; 24 cmISBN: 0273634216; 9780273634218; 0712110399; 9780712110396Subject(s): Service industries -- Marketing -- ManagementDDC classification: 658.8 Online resources: WorldCat details
Contents:
Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing.
Summary: Summary: <I>Services Marketing</I> covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 WOS 1992 (Browse shelf(Opens below)) C-1 Not For Loan 15261
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section 		Non-fiction 658.8 WOS 1992 (Browse shelf(Opens below)) C-2 Not For Loan 15262
Total holds: 0

Bibliography: p299. - Includes index.

Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing.

Summary:
<I>Services Marketing</I> covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.

BA

Sagar Shahanawaz

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