The perfect sales piece : a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets / Robert W. Bly.

By: Bly, Robert W Contributor(s): Bly, Robert W. Create the perfect sales piece Material type: Text

TextLanguage: English Series: Wiley small business editionsPublication details: New York : Wiley, c1994. Description: 237 p. : ill. ; 25 cmISBN: 0471004030 (cloth : acidfree paper); 9780471004035; 0471004111 (paper : acidfree paper); 9780471004110Subject(s): Advertising, Direct-mail | Commercial catalogs | Advertising fliers | Pamphlets | BrochuresDDC classification: 659.133 LOC classification: HF5861 | .B57 1994Online resources: Contributor biographical information | Publisher description | Table of Contents | WorldCat details

Contents:

TOC 1. So You Think You Need Printed Literature! -- 2. Getting Started: Planning, Scheduling, Budgeting -- 3. People Who Can Help You (and Where to Find Them) -- 4. Telling Your Story: The Outline -- 5. Selling Your Company and Your Product: The Copy -- 6. Finding Your Look: The Design -- 7. Getting the Picture: Illustrating Your Promotional Literature -- 8. Special Marketing Problems (and How to Solve Them) -- 9. Production Time! -- 10. Keeping It Going: How to Manage a Promotional Literature Program

Summary: Summary: "How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--BOOK JACKET.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	659.133 BLP 1994 (Browse shelf(Opens below))	C-1	Not For Loan	5650
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	659.133 BLP 1994 (Browse shelf(Opens below))	C-2	Not For Loan	5651
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.133 BLP 1994 (Browse shelf(Opens below))	C-3	Available	6743
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	659.133 BLP 1994 (Browse shelf(Opens below))	C-4	Available	6744

Total holds: 0

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Previous	659.111 MAN 1963 The Nature of public relations /	659.111 MAN 1963 The Nature of public relations /	659.133 BLP 1994 The perfect sales piece :	659.133 BLP 1994 The perfect sales piece :	659.15 JAE 1996 Effective presentation :	659.15 JAE 1996 Effective presentation :	659.2 DIP 1987 The Dartnell public relations handbook :	Next

"Portions of this book previously appeared in Create the perfect sales piece, c1985"--T.p. verso.

Includes bibliographical references and index.

TOC 1. So You Think You Need Printed Literature! --
2. Getting Started: Planning, Scheduling, Budgeting --
3. People Who Can Help You (and Where to Find Them) --
4. Telling Your Story: The Outline --
5. Selling Your Company and Your Product: The Copy --
6. Finding Your Look: The Design --
7. Getting the Picture: Illustrating Your Promotional Literature --
8. Special Marketing Problems (and How to Solve Them) --
9. Production Time! --
10. Keeping It Going: How to Manage a Promotional Literature Program

Summary:
"How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--BOOK JACKET.

Sagar Shahanawaz

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