MARC details
| 000 -LEADER |
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| fixed length control field |
03115cam a2200469 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2758 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20140611160422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
940411s1994 nyua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471004030 (cloth : acidfree paper) |
|
|---|
| International Standard Book Number |
9780471004035 |
|
|---|
| International Standard Book Number |
0471004111 (paper : acidfree paper) |
|
|---|
| International Standard Book Number |
9780471004110 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)30353376 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEWU |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5861 |
| Item number |
.B57 1994 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.133 |
| Item number |
BLP 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bly, Robert W. |
| 9 (RLIN) |
11812 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The perfect sales piece : |
| Remainder of title |
a complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets / |
| Statement of responsibility, etc |
Robert W. Bly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
237 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Wiley small business editions |
| 9 (RLIN) |
11813 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Portions of this book previously appeared in Create the perfect sales piece, c1985"--T.p. verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
1. So You Think You Need Printed Literature! --<br/>2. Getting Started: Planning, Scheduling, Budgeting --<br/>3. People Who Can Help You (and Where to Find Them) --<br/>4. Telling Your Story: The Outline --<br/>5. Selling Your Company and Your Product: The Copy --<br/>6. Finding Your Look: The Design --<br/>7. Getting the Picture: Illustrating Your Promotional Literature --<br/>8. Special Marketing Problems (and How to Solve Them) --<br/>9. Production Time! --<br/>10. Keeping It Going: How to Manage a Promotional Literature Program |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: <br/>"How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--BOOK JACKET. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Sagar Shahanawaz |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising, Direct-mail. |
| 9 (RLIN) |
11814 |
|
|---|
| Topical term or geographic name as entry element |
Commercial catalogs. |
| 9 (RLIN) |
11815 |
|
|---|
| Topical term or geographic name as entry element |
Advertising fliers. |
| 9 (RLIN) |
11816 |
|
|---|
| Topical term or geographic name as entry element |
Pamphlets. |
| 9 (RLIN) |
11817 |
|
|---|
| Topical term or geographic name as entry element |
Brochures. |
| 9 (RLIN) |
11818 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bly, Robert W. |
| Title of a work |
Create the perfect sales piece. |
| 9 (RLIN) |
11819 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/wiley041/94011311.html |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/wiley031/94011311.html |
|
|---|
| Materials specified |
Table of Contents |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/onix01/94011311.html |
|
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
https://www.worldcat.org/title/perfect-sales-piece-a-complete-do-it-yourself-guide-to-creating-brochures-catalogs-fliers-and-pamphlets/oclc/30353376&referer=brief_results |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |