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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Material type:
TextLanguage: English Publication details: Boston ; London : Allyn and Bacon, c1993. Edition: 6th edDescription: xii, 720 p. ; 26 cmISBN: 0205142443; 0205142427; 9780205142422Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: WorldCat details
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 KES (Browse shelf(Opens below)) | C-1 | Not For Loan | 2953 |
Total holds: 0
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| 658.8 HOE 2005 Ethics in marketing / | 658.8 HOS 2006 Services marketing : | 658.8 HOS 2006 Services marketing : | 658.8 KES Strategic marketing problems : | 658.8 KOA A framework for marketing management / | 658.8 KOA A framework for marketing management / | 658.8 KOM 2003 Marketing insights from A to Z : |
Includes index
BA
Tahur Ahmed
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