Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

By: Kerin, Roger A Contributor(s): Peterson, Robert A Material type: Text

TextLanguage: English Publication details: Boston ; London : Allyn and Bacon, c1993. Edition: 6th edDescription: xii, 720 p. ; 26 cmISBN: 0205142443; 0205142427; 9780205142422Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8 Online resources: WorldCat details

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	658.8 KES (Browse shelf(Opens below))	C-1	Not For Loan		2953

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Includes index

Tahur Ahmed

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